The Hi-viz Conundrum

By Gerde Applethwaite

Shorter: Why wouldn’t you wear hi-viz? After I bought a Firstgear Mil. Spec. Hi-viz Vest for a friend as a Christmas present I got to thinking about hi-viz…..again.

I bought the Firstgear Mil. Spec. Hi-viz Vest because it is my favorite amongst our hi-viz vest options. My pal’s gear is pretty much all black and I thought It would be smart to help make him more visible on the road. He thanked me for the present and then made a self-deprecating joke about his reluctance to wear it not because of some sort of fashion choice but because its just too visible. Yeah, we both cracked up. This lead me to wonder about what keeps people from buying hi-viz gear. I see more and more folks kitted out in hi-viz every day especially bicycle riders. Whether on Motorcycle or bicycle I only wear hi-viz these days.

For a mere $60.00 you get an instant upgrade for your lo-viz jacket or suit. For me this is a no-brainer yet there are plenty of folks out there who do not see hi-viz as a viable option. I am sure that moto gear manufacturers take this into account when designing their new gear. How they go about this I do not know. I imagine gnomes in Alpen caves looking into vats of bubbling future-predicting goo to suss the trends for the latest Alpinestars lineup. Who knows? I guess they hire fashion consultants (who may or may not ride) in order to get input into the designs for the latest looks. If you read my stuff at all you know by now that I constantly rant about the cluelessness of gear manufacturers when it comes to both hi-viz and reflective tape use. This seasonal design thing quickly becomes an odd game of cat and mouse though: when does consumer desire tilt the scales for manufacturers and when do the fashion mavens wholly dictate product design? Mostly I suspect it is the latter.

The fashion bonzos are not asking questions like: “What percentage of cage drivers who strike motorcyclists say to investigators “Golly, I just didn’t see him.”  Instead I am convinced they are saying stuff like “if we add the farkle X graphic scheme to this helmet how much can we expect it to bump up our sales in the 18-24 demographic or ”Sure we have to put some reflective stuff on jacket Y but “If we only put a little bit of reflective tape on this jacket we can save an extra .02 cents per unit.”

Another way that might work in the effort to coax manufacturers toward the bright would be to have insurance companies offer riders a discount for wearing hi-viz clothing and helmets. It would certainly be to their advantage but I don’t know how you would enforce it.

I am convinced that unless the push comes from the consumer side my vision of a hi-viz option in every part of a manufacturer’s line is a very long way off. The next time you go shopping for riding gear think for a moment about that half-wit in a cage texting his way down the road – right toward you.

Gerde Applethwaite

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